Structuring messages, information and processes so communication actually works.

📍 Miami, FL — Seeking full-time role · Open to relocate: AZ, NM, CO

15+ years in institutional & government communications · Bilingual EN/ES

BILINGUAL STRATEGIC COMMUNICATIONS

Translating complexity into clarity

Strategic Communications Experience

Institutional communication experience built in complex public-sector environments, where clarity, structure and message discipline are essential.

FONDO DE BIENESTAR SOCIAL Comptroller General’s Office

Leading Communications Through Crisis and Transition

Led the communications strategy for a public welfare institution serving employees and families across education, health and credit services. During 2020–2021, I designed and executed communication initiatives that moved programs into virtual formats, promoted access to psychological support during the pandemic and later supported the return to in-person services.

Service Communication Audience-Centered Messaging Program Visibility Communication Systems
Internal communication material promoting service culture
FINANCIAL SERVICES

Procedural Transparency

Email campaigns and video tutorials drove digital adoption of severance and credit services among CGR technical staff — eliminating friction and increasing access.

99.99% Budget execution in severance payments — 2021
EDUCATION

Reputation & Enrollment Growth

Strategic communication of the EFQM Excellence Certification and national ranking secured institutional trust among CGR families, directly supporting enrollment growth.

79 New students enrolled in 2021
HEALTH & WELLBEING

High-Impact Crisis Response

Health campaigns and mental wellness communication during the pandemic transformed participation — exceeding institutional coverage targets by nearly 50%.

147.7% Coverage reached in 2020 — 142% in 2021
CGR Office of the Comptroller General

Change Communication for Institutional Modernization

Part of the communications team behind FOCO, a change management program created to support the institution’s modernization process. My role focused on translating communication strategy into visual and editorial assets that helped employees understand the transformation, reduce uncertainty and engage with institutional change.

Institutional Messaging Information Clarity Public Communication Editorial Structure
FOCO institutional communication materials
AGR Auditor General's Office

Institutional Communication, Media and Editorial Support

Worked within the institutional communications office supporting press materials, internal and external communication, editorial design and event communication. My role included press releases, publication layout, report covers, visual assets and support for national and international seminars and forums.

Institutional Communication Complex Information Structured Content Visual Communication
Editorial design for institutional report

Selected Work

Case studies showing how communication strategy, structure and execution translate into usable systems.

Selected Visual Systems

A supporting archive of visual identity and communication assets developed as part of broader strategic work.

I build clarity into communication.

My work sits at the intersection of communication strategy, information structure and execution. I help organizations make complex messages understandable, usable and aligned across audiences.

With 15+ years of experience across institutional communication, brand development and digital environments, I bring a systems view to communication problems that are often treated as isolated pieces.

Design is part of how I work, not the center of what I offer. What I really do is structure messages, information and processes so communication becomes clearer, more consistent and more effective.

I am currently seeking a full-time Communications role — ideally within government, healthcare, or mission-driven organizations in Arizona, New Mexico, or Colorado.

This portfolio is a record of communication problems solved through structure, clarity and strategic execution.

The Intersection
Communication Strategy The Message
Information Structure The Clarity
Execution Discipline The Delivery
Background
  • Social Communication Strategic Communication Foundation
  • MSc Digital Marketing Market Strategy & Audience Insight
  • Full Stack Certification Technical Fluency for Digital Environments
Strategic & Communication Toolkit
Strategic Communications Messaging Architecture Information Design Audience Understanding Content Structuring Institutional Communication Brand Narrative Editorial Systems Digital Strategy CMS Management HTML/CSS Literacy Cross-Functional Execution