David Garzon | Catalog Operations & Product Data

FONDO DE BIENESTAR SOCIAL Comptroller General's Office

Leading Communications Through Crisis and Transition

Led the communications strategy for a public welfare institution serving employees and families across education, health and credit services. During 2020–2021, I designed and executed communication initiatives that moved programs into virtual formats, promoted access to psychological support during the pandemic and later supported the return to in-person services.

Service Communication Audience-Centered Messaging Program Visibility Communication Systems

Internal communication material promoting service culture

FINANCIAL SERVICES

Procedural Transparency

Email campaigns and video tutorials drove digital adoption of severance and credit services among CGR technical staff — eliminating friction and increasing access.

99.99% Budget execution in severance payments — 2021

EDUCATION

Reputation & Enrollment Growth

Strategic communication of the EFQM Excellence Certification and national ranking secured institutional trust among CGR families, directly supporting enrollment growth.

79 New students enrolled in 2021

HEALTH & WELLBEING

High-Impact Crisis Response

Health campaigns and mental wellness communication during the pandemic transformed participation — exceeding institutional coverage targets by nearly 50%.

147.7% Coverage reached in 2020 — 142% in 2021

CGR Office of the Comptroller General

Change Communication for Institutional Modernization

Part of the communications team behind FOCO, a change management program created to support the institution's modernization process. My role focused on translating communication strategy into visual and editorial assets that helped employees understand the transformation, reduce uncertainty and engage with institutional change.

Institutional Messaging Information Clarity Public Communication Editorial Structure

FOCO institutional communication materials

AGR Auditor General's Office

Institutional Communication, Media and Editorial Support

Worked within the institutional communications office supporting press materials, internal and external communication, editorial design and event communication. My role included press releases, publication layout, report covers, visual assets and support for national and international seminars and forums.

Institutional Communication Complex Information Structured Content Visual Communication

Editorial design for institutional report

I build systems that make product data work.

I build systems that turn messy product data into clean, usable catalogs. At Best Value Foods I designed and deployed an automation pipeline that normalized 5,058 SKUs, processed 1,300 product images, and delivered a working digital catalog in two weeks — reducing manual work by 97%.

My background is in institutional communications — 15 years structuring complex information for large organizations. That work trained me to see the logic in a mess and make it usable at scale. Same skill, different domain.

I can demo the full pipeline live — any product category, 50 SKUs processed end-to-end in under 3 minutes.

Currently seeking roles in catalog management, ecommerce operations, or product data coordination. Based in Miami, relocating to Tampa. Open to Arizona, New Mexico, and Colorado.

This portfolio is a record of operational problems solved through automation, data structure, and execution discipline.

Building catalog systems that turn messy product data into clean, usable operations.

Turning data chaos into systems

Selected Work

From Legacy Chaos to Digital Catalog: 97% Less Manual Work.

Turning Product Strategy into a Fundable Narrative.

Repositioning Veterinary Care Through Preventive Communication.

Strategic Communications Experience