Projects where strategy, design and execution operate as one system.
Stabilized operations with algorithmic routing and built a functional product catalog by restructuring legacy data.
Securing seed capital by turning a furniture concept into a circular economy narrative.
Differentiated a saturated market by designing for emotional safety.
Strategic thinking requires precise execution. A collection of visual identity systems and brand applications.
I deliver clarity because I am driven by an insatiable curiosity. I need to understand exactly how things work in order to design them better.
I don't write code for production; I use it to unlock new ways of thinking.
My background in Full Stack development and Digital Marketing allows me to build Brand Strategies that are not just visually compelling, but performance-driven and scalable. I use this multidisciplinary perspective to design systems that work and brands that grow.
This portfolio is a record of strategic decisions. I collaborate on projects that value narrative clarity and consistent execution.