Leading Communications Through Crisis and Transition
Led the communications strategy for a public welfare institution serving employees and families across education, health and credit services. During 2020–2021, I designed and executed communication initiatives that moved programs into virtual formats, promoted access to psychological support during the pandemic and later supported the return to in-person services.
Procedural Transparency
Email campaigns and video tutorials drove digital adoption of severance and credit services among CGR technical staff — eliminating friction and increasing access.
99.99% Budget execution in severance payments — 2021Reputation & Enrollment Growth
Strategic communication of the EFQM Excellence Certification and national ranking secured institutional trust among CGR families, directly supporting enrollment growth.
79 New students enrolled in 2021High-Impact Crisis Response
Health campaigns and mental wellness communication during the pandemic transformed participation — exceeding institutional coverage targets by nearly 50%.
147.7% Coverage reached in 2020 — 142% in 2021